Guestally is an SMS-based guest engagement platform used by boutique hotels. This page describes how hotel guests consent to receive text messages, what messages are sent, and how to opt out at any time.
Mobile Data Protection: Guest mobile phone numbers and SMS opt-in consent data are never shared with third parties or affiliates for marketing or promotional purposes. Consent data is isolated per hotel and never shared across properties on the Guestally platform. View full Privacy Policy
Guestally provides SMS messaging technology to boutique hotels. Each hotel partner receives a dedicated US phone number registered through the Guestally platform. Guests interact directly with their hotel's number, not a shared platform number. Consent is always specific to a single hotel.
Hotel guests must explicitly opt in before receiving any text messages. Guestally provides hotels with two compliant consent collection methods. No messages are ever sent without a recorded consent event.
During the hotel check-in process, guests are presented with a printed opt-in card at the front desk. The card displays the hotel's dedicated phone number, the keyword to text, and all required disclosures. Guests opt in by texting HELLO to the hotel's number. The guest initiates the conversation, constituting explicit opt-in consent.
The following card is displayed at the front desk of each Guestally hotel partner. Hotels may customize the design to match their brand, but must retain all required disclosure language.
↑ Printed opt-in card displayed at front desk during guest check-in
When a guest texts HELLO, the system immediately sends this automated confirmation:
For guests who book directly through the hotel's website, an unchecked consent checkbox is presented during the booking or pre-arrival process. The checkbox must be actively selected by the guest. It is never pre-checked. The hotel's privacy policy and terms of service are linked adjacent to the checkbox.
The Guestally platform enforces opt-in validation at the system level. Messages cannot be sent to any phone number without a recorded consent event. Each consent record includes:
Hotels are contractually required via Guestally's Terms of Service (Section 5: SMS Compliance Obligations) to collect proper SMS consent before any messages are sent. The platform will not allow a hotel to message a number that does not have a valid consent record.
Platform-Level Enforcement: Even if a hotel attempts to send a message to a phone number, the Guestally system blocks delivery unless a consent event is recorded for that number at that specific hotel. There is no override.
Messages sent through the Guestally platform on behalf of hotel partners include the following types. All messages clearly identify the hotel by name and include opt-out instructions.
Property information, parking details, Wi-Fi, and a prompt to ask questions before arrival.
Room details, breakfast hours, amenity info, and a reminder to text for anything needed.
Personalized suggestions for late checkouts, dining, spa services, and local experiences with pricing.
Mid-stay or end-of-stay message asking if everything is going well, with an easy way to flag issues.
A thank-you message with a link to leave a review on Google or the hotel's preferred platform.
Occasional messages to past guests about seasonal offerings or direct booking incentives (max once/month).
| Guest Status | Frequency |
|---|---|
| During a typical stay | 2–7 messages total (pre-arrival through post-stay) |
| Past guests | No more than 1 message per month for re-engagement |
| Opted-out guests | 0 messages (opt-out is immediate and permanent) |
Message and data rates may apply depending on your mobile carrier and plan. Neither Guestally nor its hotel partners charge guests for receiving messages.
Guests may opt out at any time by replying to any message from their hotel's number with any of the following keywords:
Opt-out requests are processed immediately. No further messages will be sent from that hotel's number.
Important: Opting out from one hotel's number only affects messages from that hotel. If you have opted in to messages from multiple Guestally-powered hotels, reply STOP to each hotel's number separately.
To re-subscribe at any time, text START, YES, HELLO, or SUBSCRIBE to the hotel's number.
Reply HELP or INFO to any message to receive support information. The automated response will include contact details and opt-out instructions.
For additional questions about SMS messaging, privacy, or consent, contact us at support@guestally.ai.
For complete details, review our full Privacy Policy.
If you are a hotel operator interested in using Guestally, we handle all SMS compliance on your behalf, including dedicated US phone number provisioning (A2P 10DLC), built-in opt-in consent collection tools, automatic opt-out processing, compliant message templates, and guest data isolation.
Learn more at guestally.ai or contact us at support@guestally.ai.